The best Mailchimp alternatives for 2023 (free and paid)

As a small business owner, you need to have a reliable email marketing platform to help you communicate with your customers and grow your business. While Mailchimp has been one of the most popular choices in the past, their recent changes in pricing and the fact that they count unsubscribed contacts as part of your list, among other issues, are driving many people away. In this blog post, we’ll discuss some of the best Mailchimp alternatives available right now, focusing on their pricing and key features included. For pricing, I’ve compared the limits of their free plans and the cost of a 5,000 subscribers list.

 

MailerLite

One of the simplest and easiest to use options while still including all the advanced features of an excellent email marketing platform. Their drag-and-drop editor is exactly what you need if you want to create professional looking campaigns without any fuss.

Pricing: free for up to 1,000 contacts and $29/month for 5,000 contacts.

Key features included: Drag and drop editor, automations, landing pages, forms, and pop-ups, as well as integrations with Shopify, WooCommerce, WordPress, Zapier, and 90+ other apps.

 

GetResponse

A very complete platform for all types of communication tools with one of the best deliverability scores.

Pricing: starting at $15.58/month for up to 1,000 contacts.

Key features included: Drag and drop editor, automations, professionally-designed email templates, split testing, and integrations with Stripe and Shopify, among others.

 

Moosend

A good combination of power and ease of use including highly customizable emails based on segmentation.

Pricing: free 30-day trial and $48/month for 5,000 contacts.

Key features included: Landing pages, real-time reporting and analytics, e-commerce AI tool, user-behavior tracking, and transactional emails.

 

AWeber

One of the oldest email marketing platforms out there, it offers basic automation and a ton of good-looking email templates.

Pricing: free for up to 500 contacts and paid plans for unlimited contacts starting at $12.50/month.

Key features included: Marketing automation for email and SMS, A/B testing, customer profiles, and automated alerts such as abandoned cart reminders, order updates, price drops, etc.

 

ConvertKit

A very simple platform that covers the basics and is ideal for small creators.

Pricing: free for up to 300 contacts and $79/month for 5,000 contacts.

Key features included: Landing pages, a simple interface, drag and drop email sequence builder, conversion rate tracking, and interest-based tags and segments.

 

SendinBlue

The main difference between this platform and most of the other ones mentioned in this post is SendinBlue’s pricing depends on the number of emails sent instead of the number of contacts you have in your list.

Pricing: free for up to 300 email/day and $25/month for up to 20k emails/month.

Key features included: Drag and drop editor, marketing and transactional emails, SMS, chat, CRM, and retargeting.

 

ActiveCampaign

Perfect for those looking for advanced segmentation tools through individual customer analytics and scoring.

Pricing: based on features included starting at $29/month.

Key features included: Highly personalized emails based on segmentation, split testing, and integrations with PayPal, Stripe, Shopify, WooCommerce, Facebook, and 280+ other apps.

 

Klaviyo

A much more suitable option for large e-commerce brands looking for data science and machine learning capabilities.

Pricing: free for up to 250 contacts and $100/month for 5,000 contacts.

Key features included: Marketing automation for email and SMS, A/B testing, customer profiles, and automated alerts such as abandoned cart reminders, order updates, price drops, etc.

 

Omnisend

Unlike other email marketing services, their free plan is not feature-restricted, so you have access to all their tools from the start.

Pricing: free for up to 250 contacts and $65/month for 5,000 contacts.

Key features included: E-commerce specific tools such as cart abandonment, order confirmation, post-purchase follow-ups, and more.

 

ConstantContact

Basic email automation features and reporting options along with over 200 email templates available to use.

Pricing: starting at $12/month for up to 500 contacts and $80/month for 5,000 contacts.

Key features included: Surveys and polls, donation pages for non-profits, dynamic sign up forms, and it works with all popular WordPress plugins like OptinMonster and WPForms.

 

In summary, there are a ton of professional alternatives to Mailchimp available in the market today, most of them cheaper, easy to use, and offering the same or better features. I recommend you to think about what tools are more important to you on an email marketing platform and choose based on that.

If you found this article useful, don’t forget to share it, and feel free to contact me if you have any questions or need any branding help :)

 

*Some of the links in this post are affiliate links.